We've left items in brackets [ ] to indicate where you should either add information
specific to your business OR remove the bracketed language as you see fit.
SHORT VERSION
Welcome to [royalty free images], your number one source for all things [royalty free image]. We're dedicated to
providing you the best [product]s in the industry, with a focus on dependability, customer service, and
[unique store characteristic].
We're working to turn our passion for [product] into a booming online store. We hope you enjoy our
products as much as we enjoy offering them to you.
MEDIUM-LENGTH VERSION
Welcome to [business name], your number one source for all things [product]. We're dedicated to
providing you the best [product]s in the industry, with an emphasis on [unique store characteristic 1],
[unique store characteristic 2], and [unique store characteristic 3].
Founded in [year] by [founder name], [business name] has come a long way from its beginnings in
[starting location]. When [founder name] first started out, [his/her/their] passion for [brand
message—e.g. "eco-friendly cleaning products"] drove them to start their own business.
We hope you enjoy our products as much as we enjoy offering them to you. If you have any
questions or comments, please don't hesitate to contact us.
LONG VERSION
Welcome to [business name], your number one source for all things [product]. We're dedicated to
giving you the very best of [product]s, with an emphasis on [unique store characteristic 1], [unique
store characteristic 2], and [unique store characteristic 3].
Founded in [year] by [founder name], [business name] has come a long way from its beginnings in
[starting location]. When [founder name] first started out, [his/her/their] passion for [brand
message—e.g. "eco-friendly cleaning products"] drove them to [action—e.g. quit day job, do tons of
research, start their own business, etc.] so that [business name] can offer you [competitive
differentiator—e.g. "the world's most advanced toothbrush"]. We now serve customers all over
[place—e.g. your town, the country, the world], and are thrilled that we're able to turn our passion
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